Personality Branding (Imran khan)

Imran khan started his career as a cricketer, and was soon famous because of his championship in cricket. In every career he has pursued up till now it has been in the benefit for the country and shows his devotion and love for Pakistan. His biggest success was when in 1992 in his captaincy Pakistan won the world cup, his immense hard work efforts and leadership quality reflected in the victory of Pakistan. That was sure one of the biggest achievement and that lead a positive image in the hearts and minds of Pakistani’s world over.

Taking the same approach and a positive image in the people’s mind Imran khan started a political group named Tehreek-e-Insaf. He marketed his group and himself through the motto of  tabdilikanishan´ and through his effective and strategic management he targeted the most wanted and untapped sector of Pakistan with the approach of  Justice and Equality´.

Justice and equality is the most important factor to be used for any country to flourish. It is the biggest strength of every single developed country and Imran khan promised to bring a change and justice to every single citizen of Pakistan. In such a justice deprived economy he took the right approach to market himself and his group, which will be accepted and appreciated by people as this was one of the utmost desire and need of the Pakistani economy. His contributions made in the economy are also a big factor in his positive marketing and personality branding. Founding and establishing the biggest cancer hospital in Pakistan and treating poor people for free has immensely solved the problems of the poor people and has provided justice to them as the rich would get treatment and can afford to be treated so can be the poor. This approach taken by him has boosted up his brand image as he is showing consistency in his promises and people see him as a faithful person who is ready to donate his money to the needy for justice. This has helped him to gain trust as a brand does by providing what they have promised and staying consistent over time, this ensures customer loyalty, in the same case by doing such things people of Pakistan will be loyal to him and want him to be the next president of Pakistan. Unlike other politicians who show inconsistency and keep changing their promises, consistency has played a major role for Imran khan’s success.

Another change he is brought for the poor is the namal university chartered by Bradford university u.k., this has been an excellent effort, to give education to the people who cannot afford it, again enforcing the concept of equality and giving the poor high class education level which they can afford otherwise. All these factors have made Imran khan a superb personality and has created a high level of image of his personality like a brand has because of effective marketing strategies and trustful consistent commitments and mass loyalty.

Written by : mian sohaib ali

 email address: sohaibali371@yahoo.com